How to Understand Your Customers & Give Them What They Want

When developing a business, your product or service isn’t the only thing that’s important. What’s most important is to get inside your customers’ mind.

To give your customers what they want, you MUST think like a potential customer and ask yourself a few simple questions

In simple words, you as a businessman and a marketer MUST think like a customer. However, this isn’t an easy job to do because people have different taste and different needs at a different time.

Anyway, if you’re smart enough, you can notice the main needs and desires everyone has. In order to do it properly and efficiently, there are certain steps you should follow. If you don’t know where to start, we’re here to help! Apply our tips in your business before you develop or launch a new product or service.

Imagine You Are a Potential Customer or Buyer

In order to know what your customer or potential buyer wants, you have to think as one. Wonder about their needs, wishes, concerns rather than your own. Most businessmen make a common mistake and that’s focusing too much on the product/service and too little on the customers. Ask yourself these questions:

  • Is this the product I would buy? Or the service I would use?
  • Is this the right price? Or should I lower the price? Maybe place a higher price to indicate the quality?
  • Is the appearance of the product appealing enough?
  • Would I need this product on a daily basis?
  • Is the service performing well and would I chose this particular service over many others?

Get an Outside View of Your Business and Products

Thinking like a customer isn’t the only thing you should focus in order to please your potential customers/buyers. You have to get an outside view of your business and products as well. How? Well, start with the question – ‘Would I buy something from this company or use their services?’ If the answer is yes, think again!

Are you answering honestly? Does your company have a good customer support? Does your company have a trustworthy appearance? Does your company name sound convincing enough? Would you trust a company like yours?

After, you might consider including a third party in the outside view process. Ask friends, family or a user research group to share their opinion about your company. Be open to possible critics and try to improve everything you assume should be improved. Deep inside, every businessman knows what they have to do to improve their business.

However, some of them are lazy and keep their money in their pocket. Once you get everything fixed, focus on making the best marketing strategy. Stay clear and strict about your company, its products or services. Keep it convincing and professional. And remember, you have to invest money, to get money.

Overcome Your Competition by Competing with Yourself

A common mistake every businessman makes is competing with others and become the best at the market. However, to attract and hold customers, you don’t have to show them that you are better than others.

You have to show them that your product is unique and one-of-a-kind. If you compete with others, you will overcome your competitors’ success and not your own. Complete with the person you see in the mirror every day. Aim to improve your business and make it better than it was yesterday, and not make it better than others.

Things To Keep In Mind When Starting a Business

Business is rather a step-by-step activity than a sudden one. If you start a business without bearing the necessary protocols in mind, your business may end up being stillborn. To prevent this from happening, this article is conceived and birthed to educate you on few steps to take when you want to start a business.

Avoid Going Into Debt

The danger in going for loans is that they do not come to you without strings attached. Debt is a thing that bottlenecks the debtor. It can kill your business. However, some businesses need huge capitals to start. This may appear as an exception, but why not just try to start small.

Find Mentors

There are different means of finding and holding onto mentors. You can attend programs and public functions to meet one, by this you can find. You can take the one you hook out for lunch, flatter them about things they would not even think they had done well or which the public critique them against. By this, he is most likely to exchange his contact, at least his email address to you and through this, you could gain some mentorship.

Do Not Work Weekends

The numbers of the hours you work may not necessarily be what you need. You only need to be smart in the works you do. May be I should tell you about one John Pestana, a co-founder of Omniture. He sold it to Adobe at the rate of $1.8b and he never worked weekends.

Be Organised

Utilise Evernote, Wunderlist. There are millions of other tools of this kind you may like to use. You should adopt the attribute of getting organized. You can even support Google calendar with a pen and a jotter.

Read Great Books

Read books you find great. Note that it is not necessarily business books. You can also get business ideas even from reading fictions from different regions across the world. If you think you are too busy to read, you can simply go for the option of reading audio books. You can play the books as many times as you want till you memorize the content. If you do not have money to purchase hard copies, you can go to a nearby library borrow a book and read.


Make sure you escape all distractions, relax then think. You can choose a place for yourself for constant meditation. Doing this, creative ideas for your business could also be birthed.

Spend Time to Weigh Decisions

The person you select to be your business partner matters a lot. Also, the structure of your partner matters a lot in relation to the kind of business you are running. Do not agree quickly to people who advise you to hurry into making decisions, weigh their advice and be careful with them. Note that they may be mere loafers (not in all occasions). Use your discerning instinct to know who to believe, who not to, when you are advised to make some decisions.

How to Start a Business When You Have No Money

If you have no money or small savings, it doesn’t have to mean that you can’t start your business and make it successful. Many businessmen have started building their dreams with very little money, using their abilities and marketing skills.

Hard work always pays off and there’s nothing impossible because everything we visualize – can be realized. Are you considering to start your own business with a small budget and a big wish for success? We’re here to help! Here are a few simple tips on how to start your own business starting today, even if you have no money or draining your bank accounts!

Keeping your present job is a smart decision

Driven by your wish to start working for yourself, you think about leaving your present job. However, you forget that you need a steady source of money before you start your own business. Never rush when making a business decision and always think of the consequences. Hold on to your old job until your own business is open and starts developing. It’s a smart decision that will help you with the start-up expenses that come with opening a business.

Work hard on your idea

Before you start a business, you must have a smart business idea you want to develop. If you clearly know what you want to achieve in future – work hard on that idea. As we said, hard work always pays off, however, make sure that you have precise goals. Those who don’t know where they want to go, never get anywhere. Chose your path and start walking!

Analyze the market and your competition

Do not let competition and challenges keep you from playing the game! Analyze the market, analyze your competition and remember – never compete with your competitors. All you have to do to become better and more successful is to compete with the person you were yesterday, every day! Analyzing is useful only to see the shortcomings of your competition and try to eliminate, overcome or prevent them in your own business in future!

Calculate how much capital do you really need before starting your business

Knowing an approximate number of zeros you will need to start your business is a good move. Why? Because when you calculate the start-up expenses, you will also realize exactly how are you going to use your money. Once you know the start-up expenses, you can think of ways you can raise money. Explore crowdfunding platforms, raise a small business loan or connect with investors or people that may help you with your finances.

Never give up!

If you feel like giving up, just remember the reason why you’ve started your business at first place. Never give up on your dreams because without dreams, people are just walking dead. You are capable of achieving everything you want and you will find a way to work things out. You just need to try harder and clear your head. Once you clear your head, solutions will appear. Remember, losers aren’t those who’ve lost but those who gave up! Never give up!